Answer: Microformats are small patterns of HTML to represent commonly published things like people, events, blog posts, reviews and tags in web pages ( http://microformats.org/wiki/what-are-microformats).
Why use Microformats?
By adding Microformats to your HTML, your website becomes more understandable to various kinds of computers.
- Search engines can make sense of your HTML which allows them to display a better version in their search results.
- Browser extensions can enable your readers to download information to their contacts, calendar, and maps apps.
- Feed readers can be used to subscribe to your website’s feeds (blog posts, bookmarks, checkins, etc).
- You can even use your website (with Microformats) to sign into other websites.
Example of a hCard microformat
- Joe Doe
- The Example Company
- 604-555-1234
- http://example.com/